On the other hand, you should be very careful not to make your logo terribly complex. You need to be careful in not over complicating a logo design with special effects and pictures. The basic color that you should begin with is a black and white model. Actually, a black and white logo is usually the best choice, especially for the yellow pages and the newspapers. Without your knowing about it, there is a good chance that people will either copy, or fax, or both, pages with your logo on it. The fax copy will be black and white, therefore you want your logo to continue to look good in this color. Further information on logo contest can be found there.
Name That Logo We know which companies have the golden arches and the swoosh. You must make your logo be a key part of your marketing from the beginning. In one example of this a mother mentioned that her son had begun recognizing a vehicle brand based on the logo on the front of trucks that he would see driving down the road. Conversely, the father was keen to another truck brand and exhibits the bow tie logo with pride on his apparel and furniture.