There are many debates about what SEO actually is, some people think its a case of driving as much organic traffic as possible to your sites, yet there are many who still believe in the true value of rankings.
These are both pretty much two in the same, however there are fundamental reasons why ranking is still the main SEO measure and why you should consistently monitor your rankings.
The first reason to regularly monitor rankings is the most obvious one, you need to check the progress. If you find that your rankings on Google are peaking, you are obviously managing to do something right. Checking your rankings helps boost moral and keeps you motivated.
Another reason to check you rankings is to discover what works and what doesn’t work. If you add a lot of content to your pages or switch up your linkbuilding tactics, the effect will no doubt be manifest in your rankings. You can also see effect of any changes in the organic traffic you are sent, large dips or peaks can mean you are either doing something wrong or right.